Our Story

Nature holds everything we need to thrive. At Nature’s Farmer Sea, we’ve built our brand on one simple belief: when you nourish your body with pure, natural ingredients, you unlock the energy, clarity and glow to live fully.

Founded in Burleigh Heads, we craft fresh Sea Moss gels daily, combining the wisdom of nature with modern wellness. What began as a personal journey toward healing has grown into a community committed to rituals that are simple, sustainable and transformative.

Australia's Sea Moss Leaders

We believe true wellness starts from within — with a balanced gut, radiant skin, and energy that lasts.

At Nature’s Farmer Sea, we’ve made it our mission to deliver the highest quality Sea Moss gels, crafted fresh and designed to support your everyday health. More than a product, it’s a ritual that creates consistency, balance and vitality in your life.

Co-Founder

Meet Jess!

“It’s our job to take our health seriously because no one else can do that for us. It’s up to us to educate ourselves on what’s good for us and what isn’t; we have the power to create an incredible life. We just need to learn the tools and implement them in ways that feel good.” ~ Jess

After a life-changing Cancer diagnosis ten years ago, I have made it my mission to show people that there is another way of doing things. You can have the healthy and vibrant life you deserve just by making a few lifestyle changes.

My diagnosis has taught me one important thing: we need to be vigilant about our health, mindful of what is going into our bodies and careful with who we are relying on to give us the quality care we should be giving ourselves.

There is no ‘one size fits all’ diet, so we need to be conscious of that and work towards making better choices. Healthy living doesn’t need to equal punishment or restrictive, tasteless diets – I want to show you how simple it is to create flexibility in your routine and nurture your body, cells and mental health with pure, natural and nourishing foods.

Co-Founder

Meet Benji!

“It’s important for me to remind people that it’s crucial to find ways to maintain your health throughout your life, rather than wait for the moment where you need to repair it because you have overwhelmed your system. A majority of us only seem to appreciate our health after we’ve had a close call; why not start making better choices now?” ~ Benji

As a professional boxer, leading a healthy lifestyle was always important to me. I grew up surrounded by natural health and holistic approaches, so it was easy to make better choices for myself throughout my life.


After a brain injury forced me out of the sport earlier than expected, it made me appreciate my health and body even more. It was then that I was more determined than ever to be a part of something that would help others make better lifestyle choices for themselves too.

Through my experience, I learned that what we put into our bodies and how we help ourselves overcome setbacks are vital to living the best life we can. That’s when Natures Farmer Sea was born. Just like Jess, I want to guide you to better health and empower you to see that there are options. ‘Healthy’ looks different for everyone; let’s help you discover what that means to you.

Our Values

We believe Nature holds the key to our well-being, offering everything needed to thrive. By embracing and sharing Nature’s gifts, including Sea Moss, we aim to positively impact people's healthtowards attainable, sustainable and healthier lifestyle choices.

At the heart of it all, we strive for...

INTEGRITY

AUTHENTICITY

INNOVATION

QUALITY

SUSTAINABILITY

We live these values through our approach to business, partnerships and providing resources for healthy living to our community. We show up every day and do our absolute best to create high-quality, natural products that inspire positive changes in your life, our community and the environment.

Customer Stories

Over 250,000+ people are prioritising their wellness & inner glow with Nature's Farmer Sea

Learn More About Natures Farmer Sea